Lead Generation.
Lead generation is the heartbeat that pumps opportunities through a client's sales funnel. A strong lead generation strategy is crucial to ensure a consistent flow of potential customers, with whom your sales team can engage.
Few are better placed than Lynchpin Media to deliver targeted lead opportunities at scale. Our brands cover the breadth of the decision-making ecosystem within tech. With each of these brands having their own audience set, we can granularly carve out targeting strategies that few can match. In addition, the user's recognition of our brands enhances lead velocity and quality.
What types of lead can we deliver?
Single Touch
Most effective for those initial prospecting stages. Finding your audience and entering them into the top of your sales funnel.
Double Touch
Ideal for account that’ve already been identified as showing interest. Double touch comes into its own when feeding the user's wish for more information during their research phase.
Triple Touch
The fast track through the funnel. Can be molded to cover off several stages of the sales funnel at once. From interest through to evaluation. The key with this tactic is to successfully align your content to the journey you wish the user to take.
Qualifying Questions
The more information, the better. Qualifying questions are a method in which you can not only ask questions but, also, only pay for the leads who answer in a way that fits your criteria.
Profiling Questions
Like qualifying questions, profiling questions allow you to gather more information on your leads. The difference comes from profiling questions not requiring certain answers in order to become a paid lead.
Soft BANT
Of the four parameters, Budget, Authority, Need and Timing, this tactic allows us to ask two of these questions, in order to procure the information most need by the sales team.
BANT
The top level of lead quality. Focused on identifying and qualifying opportunities that meet the very specific and detailed requirements of your campaign.
Account-based Lead Generation
Target account lists can be layered over existing targeting of any lead tactic. Ensuring only the desired companies are approached during a lead campaign. Vastly increasing the efficiency of media spend.
Intent Layering
We can add Intent Targeting by layering a list of keywords relevant to your campaign over their pre-existing targeting and running a surge report to identify what companies are interacting with these keywords. This new list of companies can then be targeted using any of the previously mentioned lead tactics.
Single Touch
Most effective for those initial prospecting stages. Finding your audience and entering them into the top of your sales funnel.
Double Touch
Ideal for account that’ve already been identified as showing interest. Double touch comes into its own when feeding the user's wish for more information during their research phase.
Triple Touch
The fast track through the funnel. Can be molded to cover off several stages of the sales funnel at once. From interest through to evaluation. The key with this tactic is to successfully align your content to the journey you wish the user to take.
Qualifying Questions
The more information, the better. Qualifying questions are a method in which you can not only ask questions but, also, only pay for the leads who answer in a way that fits your criteria.
Profiling Questions
Like qualifying questions, profiling questions allow you to gather more information on your leads. The difference comes from profiling questions not requiring certain answers in order to become a paid lead.
Soft BANT
Of the four parameters, Budget, Authority, Need and Timing, this tactic allows us to ask two of these questions, in order to procure the information most need by the sales team.
BANT
The top level of lead quality. Focused on identifying and qualifying opportunities that meet the very specific and detailed requirements of your campaign.
Account-based Lead Generation
Target account lists can be layered over existing targeting of any lead tactic. Ensuring only the desired companies are approached during a lead campaign. Vastly increasing the efficiency of media spend.
Intent Layering
We can add Intent Targeting by layering a list of keywords relevant to your campaign over their pre-existing targeting and running a surge report to identify what companies are interacting with these keywords. This new list of companies can then be targeted using any of the previously mentioned lead tactics.
Ensuring Quality
We utilise Integrate as our lead cleaning and management platform.
All leads generated by Lynchpin Media are run through Integrate. Here they are checked for quality, ensuring that they are formatted correctly to be received by the client, and more importantly, that the contact information is correct. We will ensure that only the lead's latest contact information is provided – which results in us having an industry defining low rejection rate.
If you have any questions about Lynchpin’s lead generation capabilities do not hesitate to reach out to our Director of Global Agency Sales [email protected] or our Director of Global Sales [email protected].